Designing a Tangible Brand Experience to Fuel Performance

Taboola is a leading tech company specializing in content recommendation advertising, those “You may also like” or “Around the web” placements you see on publisher websites. Their technology helps businesses grow by delivering performance-driven ad placements across a vast network of partner sites.

Taboola launched Realize, a new platform built to empower advertisers with smarter, more efficient tools. To help activate the platform in a memorable, engaging way, I was brought in to design a creative physical experience that brought their core message to life..

Drawing from the platform’s core message, “Fuel your performance”, I developed two custom smoothie label designs and a branded meterboard that directed users to onboard with the Realize platform via a simple QR scan. The smoothies offered a playful, physical tie-in to the performance theme, while the meterboard acted as the digital bridge to the product.

Key Contributions:

• • Designed two unique smoothie labels reflecting performance themes

  • Developed a clear, eye-catching meterboard for instant platform access

  • Aligned all visuals with Taboola’s brand identity and Realize’s launch goals

  • Created a cohesive experience that merged physical interaction with digital onboarding

This project combined brand storytelling, print design, and user engagement strategy, bringing a new tech platform to life in a way people could literally taste.