Mitacs Rebrand Case Study
I identified the challenges Mitacs’ current brand was facing: outdated designs, colours, inconsistencies, poor audience engagement, unfocused and unclear about what the company stood for. Winner’s Package/program for the 2022 Mitacs Entrepreneur Awards. Social media posts for the 2022 Entrepreneur Awards. Instagram social media posts promoting the 2023 MItacs Entrepreneur Awards. Welcome signage for the […]
CHIMA Case Study
CHIMA Case Study CATEGORY Advertising & Marketing Design CLIENT CHIMA ROLE Senior Graphic Designer & Art Director The Canadian Health Information Management Association (CHIMA) Sponsorship Catalogue was driven by the need to create an engaging, user-friendly, and visually compelling document that could attract potential sponsors to CHIMA’s events, conferences, and programs. Research and Discovery The design process […]
Websites & Landing Pages
CAT Landing Page (Conversion-Focused) CAT Landing Page (Conversion-Focused) Mitacs Accelerate Landing Page Mitacs Accelerate Landing Page Mitacs Elevate Landing Page Mitacs Elevate Landing Page Websites & Landing Pages CATEGORY Websites & Landing Pages CLIENT CAT, Mitacs ROLE Senior Graphic Designer & Art Director 1. CAT Landing Page (Conversion-Focused) Designed a high-converting landing page for CAT […]
Realize Brand Activation
Brand activation packaging for Taboola’s new marketing platform Realize.
Poster & Brochures
Generic bilingual retractable banner for Mitacs. A poster for a Movember contest held at the Atrium in Toronto. Retractable banners for Ontario Pharmacists Association, designed to elevate healthcare initiatives and drive engagement at conferences and various events. Posters & Banners CATEGORY Posters, brochures & banners CLIENT Various ROLE Graphic Designer From vibrant in-store posters for […]
Logos
Logos CATEGORY Logos & Wordmarks CLIENT Various ROLE Graphic Designer A showcase of logos crafted to effectively communicate each brand’s unique identity and core values. From a tattoo shop to a sign language school to a carpentry business, the cannabis industry to a gym, garden landscaping, and cryptocurrency, each design is rooted in simplicity, versatility, […]
Digital Ads
Digital Ads CATEGORY Social | App | Email | PPC Marketing CLIENT Various ROLE Graphic Designer Explore my portfolio of banner ads, animated GIFs and podcast logos designed to captivate and engage, ultimately reaching a targeted audience with a relevant message, driving traffic to a website, and eventually leading to conversions like leads or sales. From […]
Infographics
Infographics CATEGORY Infographics CLIENT Various ROLE Art Director & Graphic Designer Here is a collection of visually engaging, story-driven infographic designs created for a range of industries, from animal welfare organizations like Toronto Cat Rescue to sectors such as Canadian innovation and technology, PayPal, and the automotive industry. Each infographic is crafted to be shareable […]
Presentation Decks & Brochures
CAT® Tool catalogue presentation deck Inclusive Innovation Action Plan for Mitacs’ Annual Progress Report Presentation deck for Winners Product Engineering securing next steps with Sam’s Club in the U.S. Sponsorship Prospectus for the Pan-Canadian Conference on Health Information for Canadian Health Information Management Association (CHIMA) Investment opportunity brochure for CBRE Limited Partnership Catalogue for CHIMA […]
Fortis Fitness
The sleek stationary design for Fortis Fitness perfectly reflects the brand’s core values of strength, resilience, and empowerment while conveying a sense of focus and professionalism. Fortis Fitness CATEGORY Branding & Visual Identity CLIENT Fortis Fitness ROLE Art Director For Fortis Fitness, I crafted a dynamic and bold logo that embodies strength, resilience, and power, aligning with […]